Toyota Gets Its Groove Back

April 7th, 2010 - Posted by Admin

Toyota, which has had a run of bad luck recently, is on a roll recently. They recently launched a March Customer Incentive Program that was designed to bring in more sales. It has worked so well that they’re extending the program into March.

Beginning Tuesday and running through May 3, Toyota will offer free financing for five years on six models, two-year free maintenance for all customers and low lease rates, the company said in a statement.

Helped by uncharacteristically high incentives in March, Toyota chalked up a 41% increase in U.S. sales from a year earlier. That made it the second-best selling auto maker for the month, suggesting that many Toyota buyers were unperturbed by its recall of more than six million vehicles in the U.S. for sticky accelerators and other issues.

I’m not so sure about that “buyers were unperturbed by its recall” stuff, but the move has been rewarding for Toyota–and has probably gone a long way towards repairing their damaged reputation.