Limited is Not So Limited

Not many people realize that Victoria’s Secret and Bath & Bodyworks are owned by the same company that operated The Limited. Limited Brands Inc owns a number of stores, all of which have been very successful in mall-settings. The company posted some pretty good earnings in February.

The company’s shares rose more than 3 percent in after-hours trading.

Results in the holiday quarter ended January 30 were boosted by improved sales and the absence of an impairment charge that cut into profit year earlier.

Analysts say recent improvements in their merchandise are responsible for the marked increase in sales numbers. Of course, having 3000 stores nationwide with high-profile brands doesn’t hurt.